Lean on We – 2023
- Creative Fields Advertisements, Art Direction, Branding, Copywriter, Social Media, Videography
Project Overview: Create an engaging narrative highlighting an everyday hero for Life Remodeled’s Lean on We campaign. Responsibilities included conducting interviews, coordinating videography and photography for the team and participants, overseeing video production, developing the campaign for marketing initiatives, designing billboards, crafting a social media campaign, and writing articles.
Lean on We feature, Caleb, DIS participant and family.
Feature includes individual photoshoot, group photoshoot, billboard (art ran for three months in metro-Detroit) and video interview.
Caleb’s story also became a feature of Life Remodele’s year-end giving campaign in 2022.
Lean on We feature – Caleb
Caleb feature video
Lean on We feature, Don Moore, executive Director of Better Men Outreach Program.
Feature includes individual photoshoot, group photoshoot, billboard (art ran for three months in metro-Detroit), video interview and article: https://liferemodeled.org/don-moore/
Lean on We feature, Don Moore
Lean on We feature, Ke’Von, DIS Particiapant.
Feature includes individual photoshoot, group photoshoot, billboard (art ran for three months in metro-Detroit), video interview and article: https://liferemodeled.org/kevon/
Don featured video
Lean on We feature, Ke’Von
Ke’Von featured video
Lean on We feature, Jake Wlliams, DIS Maintenence Supervisor.
Feature includes individual photoshoot, group photoshoot, billboard (art ran for three months in metro-Detroit), video interview and article: https://liferemodeled.org/jake-williams/
Lean on We feature, Jake Williams
Jake featured video
Lean on We feature, Al McCarver, DIS Maintenence Technician.
Feature includes individual photoshoot, group photoshoot, billboard (art ran for three months in metro-Detroit), video interview and article: https://liferemodeled.org/al-mccarver/
Lean on We feature, Al McCarver
Al featured video
Lean on We feature, Ted Everingham, Retired Attorney and Volunteer.
Feature includes individual photoshoot, group photoshoot, billboard (art ran for three months in metro-Detroit), video interview and article: https://liferemodeled.org/ted-everingham/
Lean on We feature, Ted Everingham
